5 Emerging SEO Tools and How to Use Them SEO (Search Engine Optimization) is the process of ranking your site on the top in Search Engine Result Pages (SERPs) in order to increase its digital footprint. The higher the website ranks, the more likely it is to attract larger traffic and better ROI. In this article, we will list some of the emerging SEO Tools and how to use them for ranking higher.
In the ever-growing digital world, it has increasingly become important for marketers to shift their bases to online platforms where the traffic is growing exponentially. SEO is a big part of digital marketing. The impact of the site increases if the visibility and ranking go up.
It is the second-largest growing platform after Google and is one of the most popular tools in SEO. It offers many features. AHREFS addresses targeted growth i.e., the part of the website which needs to be addressed is shown by the AHREFS ad that makes the tool more users friendly the features of AHREFS include:
Be Extremely Specific While Outlining The Task
To focus properly on the top priorities for your growth, it is important that everyone in the organization can relate to the work being done, Don’t give out vague instructions on how to achieve an end goal. Instead, be more specific and give concrete achievable targets and instructions. At the same time increasing the number of goals does not convert to a more productive team.
How to Use AHREFS
There is a vast range of tools in AHREFS to improvise the site rankings. The steps to follow to get better rankings are
1) LOCATE THE CONTENT THAT NEEDS TO BE UPGRADED
AHREF uses top pages reports to identify pages that are ranking well due to certain keywords. If the page is not displayed on the top then it is audited for it to work for the phrase for which it is performing well.
2) BACKLINK OPPORTUNITIES
Being the core feature of AHREFS, it is recommended to keep a check on your contemporary sites for backlinks. It further helps in prioritizing your list of how to proceed.
3) CHECK BROKEN BACKLINK
AHREFS also helps you find the broken pages of your competitors and see who was linking to them. If you happen to have similar content then you can report to them the link they are using is broken and offer them the link you have. To find a competitor’s broken page, type the URL in site explorer and click “best by links” and filter by “404 not found”.
These are some of the various tools and features of AHREFS which is widely trusted by the SEO community.
2. Google Search Console
Earlier known as the Google webmaster, the Google search console helps you to measure the traffic on the site you’ve built and track and measure these operational metrics. There are five different areas of search performance that the Console enables you to quickly see and dive deeper into. These 5 areas are:
Queries
Pages
Countries
Search Appearance
Dates
How to use Google Console
On the status page, you see a performance report of the last 3 months and you would be able to review your growth through various parameters on the interface. To help improve your report you:
1) Open your report
2) Make sure all the parameters are clicked on to give you an accurate analysis of the report.
3) You would be able to view the queries that are most searched for. Spend time identifying search queries that are relevant to your business that have a lower than expected CTR. This will give you a list of search queries that you can then use to optimize your content.
4) Regulate the queries which are showing higher CTR but are not showing an average position in the top 10 organic results.
5) Click on the query that you wish to optimize and that would show you the pages to review.
6) Now repeat the process for the landing pages.
7) Review the page titles and descriptions in order to make them more relevant.
3. Natural Language Processing (NLP)
In December 2019, Google released Bidirectional Encoder Representations from Transformers (BERT) which had pushed NLP to the fore. Therefore, NLP based SEO tools could be of great help for businesses to track their growth online. There are various tools in NLP to help businesses to grow by finding queries and keywords. The tools can be used for:
1) Entity Recognition (provides information about the entities in the text)
2) Content Classification
3) Sentiment Analysis (determines the overall tone of the text)
How to use NLP
By using such tools we would be able to find the right keywords and queries people look for. By researching the topic your website writes on, you can use the tools in a beneficial way. There are two ways to get the most important keywords and queries that you can use on your website.
Find the website which ranks on the top. Copy the content. Go to the Google NLP API demo and paste the content you copied from the site. Copy entities with the highest salience to your spreadsheet. In this way, you will generate a list of the entities you can use on your website.
Use the server and API NLP feature to automate and speed up the process described before. Go to the content editor tool and provide your target query. Pick on the location where you want to rank and click on the NLP. Customize a list of competitors that the server will include in the analysis. Pick the one with the highest score as they would have the most knowledge about the working and could serve as the benchmark for the analysis.
4. Natural Language Generation (NLG)
The concept of NLG comprises Artificial Intelligence that generates texts just like a human writer. SEO has picked this up for strategic planning.
How To Use NLG
NLG is based on three algorithms i.e.
Scripts
Machine language
Natural Language Processing
Scripts help you to write templates on how to process the given spreadsheet. Machine learning helps you to output the text from short prompts like writing the headlines of the text which on one hand gives variance to your text but on the other hand you lose control over the narrative of the text. The foremost feature is natural language processing which not only allows you to script but you also try to process data by looking at the grammatical aspects too.
5. TF*IDF
TF*IDF stands for “Term Frequency Times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword. It is actually a measure of how important a keyword or a phrase is.
How To Use TF*IDF
TF*IDF tools are suggesting the phrases which have been in use frequently and you can add or remove them from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword. Once these keywords are added, they make your article topically relevant.
The aforementioned tools not just encapsulates the variety of features available to help websites grow, it also provides a vast array of techniques using which a website can explore and build their unique style to keep their rankings up. With the introduction of such user-friendly tools and techniques, the world of SEO has spread its reach and enveloped many users who were afraid to start at a beginners level.
