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Questions For Startups Before They Decide To Have An App

Jan 17, 2022

Raman Sama

A startup proprietor works hard constantly to turn their idea into a money-making and successful machine. They are constantly working on strategies that will bring them glory, one such strategy being the mobile app strategy. To incorporate a mobile app strategy into the startup has become literally mandatory lately.

This is because startup companies benefit insanely from having a mobile app. Through mobile apps, startups can improve customer engagement, customer loyalty and brand credibility, build their brand, and effectively advertise different promotional offers.

Apps are also a great tool for startups to receive feedback. Feedback helps ascertain what the customers don't like about your app and, more importantly, what they do like. It is also a great tool to track your customer's activity and engagement with your products and services. This is helpful because you, as a startup, can improve your products/services with that feedback and make them more customer-oriented. Now let us look at some crucial questions each startup should answer before deciding to develop an app:

What purpose does a mobile application serve your business?

Before you start building your mobile app, you must answer a very important and basic question. What is the purpose of creating a mobile application for your business? And is your idea for an app feasible?

Many-a-times, startup companies and businesses commission to build an app just because their competitors have an app. However, if you want to have a successful app, the app should serve a well-defined and logical purpose. The app idea should be unique and true to your business’s ethos. It isn't enough for your app to have a well-defined purpose. It is also important for your business to check your app's feasibility. By conducting a feasibility study and researching the market, a business can ascertain if the app will be worth the investment.

How do you protect your app from theft?

It is a big loss for a business when their app idea gets leaked before release. A competitive business can steal that idea and launch it before the release of your app. Maintaining confidentiality and protecting your app idea is of utmost importance.

Your business can maintain confidentiality by signing an NDA. However, that is not enough. You must also make sure that the app developers in charge of developing your app have good customer reviews. And that they are also taking appropriate data security measures.

What platform is most suitable for your mobile application?

After deciding the app's purpose, your budget for app development, the target audience, and your app's specific features, you can decide whether the app will be developed for iOS or Android.

Developing an app for Android and iOS has its own set of pros and cons. Many startups prefer to build their apps for Android because the Play Store has more apps than the Apple Play Store and because it is easier to add features on android that are not supported by iOS.

On the other hand, apps for iOS are cheaper and easier to build. They are also more customer-oriented and are preferred for their amazing display, faster development speed, higher earnings, and usability.

Who is the target audience of your mobile application?

Apps don't exist in a void. An app's success isn't solely measured based on its design. The key performance indicator to ascertain an app's success is the number of people downloading and interacting with the app.

As we all know, not every product or service is meant for the masses. Similarly, an app offers its service to a niche audience. App developers and businesses must answer the question of who the target audience is. What purpose and issue are your app going to resolve specifically for that target demography?

Answering this question resolves a lot of marketing and advertising-related questions for you. Since deciding on a target, demography can aid advertising and marketing mix-related decision-making.

How much can you spend on building an app?

Businesses have a well-defined budget that specifies the spending on each business operation. Building an app depends on multiple factors like the cost of hiring app developers, maintenance and support, and marketing expenses.

Therefore, before commissioning an app to be developed, startups must allocate a specific amount to the development. If they need to seek investors or sponsors for the same, they must do so before developing the app to reduce future hassles.

What will be the main features of your app?

For startups, apps are a vehicle for selling and marketing their services and products. Depending upon the type of service/product your business is offering, your app will include varying features. For example, if you have an on-demand delivery app, your app will include the following features- order tracking, checkout, wish list, cart, notifications, a search bar, registration.

Therefore, startup companies must look into developing a feature set that will fulfil their operating requirements. Not only should it include features unique to your specific brand, but it must also include a safe payment facility for in-app purchases if necessary.


In conclusion, the decision to build an app is not a decision that should be taken lightly. An app is many things for a startup, but most importantly, it is a business facilitator. The startup can do business, interact with their customers, and receive feedback for their services and products with an app.

Therefore, to develop an app that result is worth your time and investment, you should consider several points. For example, the purpose of your app, how much money you are willing to spend on developing, who is your app’s target audience, which platform is best for your app, and how you’ll fund the app.

Your app can act as your startup companie's identity. Therefore, make sure that you take ample time to research and look for answers to the questions we mentioned in this blog. Good Luck!

Raman Sama