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Progressive Web Application Development: Why Your Business Needs a PWA ?

Jun 27, 2022

Raman Sama

Businesses face major challenges when it comes to reaching their customers. Deciding between investing on a native website, a separate Android and iOS app or just making a mobile-friendly website takes much of their time and money which in turn results in losing important customers. Well, here comes Progressive Web Apps (PWAs) to the rescue. This blog will discuss in detail Progressive Web Application Development and why your business needs a PWA. Read on to know more.

Consider a website that gives a steady mobile experience without expecting you to wait for it to load quite a long time. Your site will stack quicker, be more vivid, and be more dependable with a Progressive Web App. Furthermore, similar to a local application, it can work disconnected and, if fundamental, access your mouthpiece, GPS, and camera, giving you every one of the upsides of a portable application on your site.

A native application is a product application created in a particular programming language for a specific gadget stage, like iOS or Android.

PWAs incorporate elements, for example, pop-up messages and the capacity to work disconnected. They're also built on top of current APIs, making it simple to deliver increased features, as well as dependability and the flexibility to install them on any device. All of this and more is done to help you achieve increased conversion rates and client satisfaction.

Understand everything about progressive web app development and how its obvious benefits may be translated into commercial success if you're trying to exploit the potential of this fantastic technology to win over mobile customers.

What Are Progressive Web Applications?

PWA stands for Progressive Web Application, which is an all-in-one solution for delivering a site or app across all devices without the bother of app store distribution. With PWAs now being able to interface with native device functionalities, work offline, and deliver push notifications, the ability gap between a native app and a PWA is rapidly closing. The distinction between online and mobile apps is being blurred by PWA. With the seamless appearance and feel of a smartphone app and the vast reach of the web, it provides an excellent user experience.

Why Consider Building PWA?

Desktop clients have fallen out of favour in recent years, with mobile devices accounting for more than half of all web traffic. There is, however, an issue. While responsive sites are beautiful, the engineering side of things hasn't caught up with the demands of mobile devices.

Most teams are still creating products for desktops and then trying to shoehorn them into phones with no consideration for the device's constraints, resulting in a slew of bad technological decisions that degrade the user experience.

Millions of people seek something to buy every day, and with so many possibilities, if they can't locate your business, they'll move on to the next. Even if you have an online presence, investing in a better user experience is critical. After all, how you interact with your users has a big impact on your sales.

So, you'll need an engaging platform that makes your services and products easily accessible to anyone looking for them. This is where progressive web application development comes into play. It provides you with a solid internet presence while also providing a tailored user experience to help you increase sales.

Advantages of Progressive Web Applications for Businesses?

• Installation in Flash

The software is instantly downloaded on the user's device via PWA, thus there's no need to go to app stores like Google Play Store or App Store. Users can access the software via a desktop icon after downloading it.

• Online and Offline Access

PWAs can be used at any time and from any location without the need for a web browser. They can even function with a sluggish internet connection. They let the user save information from previously visited pages to create a bespoke offline page.

• Platform Unreliability

They work on any operating system, browser, or device. Users can use the same application across several devices. The data and settings remain consistent across all platforms, which is particularly useful for users who switch between devices regularly.

• Improved Results

PWAs efficiently cache and serve text and other media material, allowing them to function similarly to websites while greatly boosting performance. Customer loyalty and retention are aided by such a pleasant user experience.

• Enhanced Protection

PWAs use HTTPS, one of the most secure protocols available, to protect data and reduce the chance of security issues. Third-party tampering or snooping with content is not permitted under this protocol. Furthermore, many PWAs employ Web Bluetooth technology, which is a secure service that aids in the protection of the user's information entered on these platforms.

• SEO Friendly

PWAs with SEO Friendly URLs, unlike native apps, have URLs and are indexed by Google just like any other website. Because PWAs load quickly, customers are more likely to stay on your site longer, improving your search rating.

• Use Cases for Progressive Web Design in the Real World

Scalability, ease of installation, an app-like interface, and offline access make it ideal for most B2B and B2C use cases.

Does PWA revolutionize companies across Globe?

Time spent on mobile phones outnumbers time spent on other devices such as computers and tablets. Apps account for 80 per cent of the total time people spend on their mobile devices.

Here are a few well-known organizations who have previously constructed and strategically embraced a PWA, using its benefits for their business – including more conversions and faster load times. Investing in progressive web application development has been a boon to the following enterprises:

  • Virgin America
  • Alibaba
  • Forbes
  • Twitter
  • Instagram
  • Lancome
  • Uber
  • Smashing Magazine
  • Pinterest

Also, in the Washington Post;

  • Increased daily active users by x2 (Starbucks)
  • Had 528 million visitors in January 2021, with direct traffic up 60%. (AliExpress)

PWAs take advantage of the vast online ecosystem, which includes plugins and communities, as well as the relative ease of deploying and maintaining a website, as opposed to a native application, which is more complicated to construct. As a result, you may create a PWA quickly and easily.

PWAs offer a number of advantages to both users and companies. They'd make it easier for businesses to increase engagement, conversions, and security. It is the most effective strategy for firms that are having trouble making the most of their mobile marketing initiatives. You can see how a progressive web application development company can assist in the creation of PWAs with intuitive features to improve your end-user experience from the above reading.

Raman Sama