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How Data is Reshaping the SEO & Digital Marketers

Jul 15, 2022

Honey Mehta
Digital Marketing Manager

As SEO data fuels new business insights, new opportunities emerge. A new data revolution is underway, and it's sweeping the industry at such a breakneck pace that many SEOs and digital marketers are trying to make sense of the information and intelligence at their disposal. Learn how data is reshaping the SEO and digital marketing aspects and determine how search trends are reshaping the industry.

Marketers must change their ideas and use technology to examine diverse data formats and comprehend the new opportunities it can bring in order to take advantage of this potential. Today's SEO marketers and tomorrow's digital marketers will need to extract, organize, and adjust data quickly in order to produce the most important business outcomes.

When it comes to making digital decisions, data has always been key. For SEO, The Data Revolution Means More Sources And Complexity.

How Data is Reshaping the SEO and Digital Marketing Aspects: Understanding the Landscape

The data revolution has been going on for a while now, and it has changed our perceptions of what constitutes "data." We used to think that numbers were all that mattered. Data is more diverse in this new digital world, where everything is converted into ones and zeros, and comprises text, audio, and visual information - all bits waiting to be processed!

• Data generated by machines and humans is growing at a ten-fold quicker rate than typical business data.
• Machine-generated data is rising at a 50-fold quicker rate than data created by humans. Marketing and consumers who are "always-on" are driving this data revolution.
• The number of site processing data created by BrightEdge has surged 11 times in only the last 18 months!

As a result of these increasingly demanding trends, SEO and digital marketers must adapt and approach structured data insights and business information extraction more like data analysts and scientists – without adding additional manual work.

Fortunately, SEO is in a great position to take advantage of the new data revolution:

• Increasing the size of your keyword universe - More phrases mean more data points to evaluate when reporting and generating insights. While focusing on conversion rate statistics is important, you won't be able to do so without expanding your audience and attracting new visitors. With advancements in search engines such as Google's grasp of search intent via RankBrain and BERT, SEO has evolved far beyond writing for a single committed keyword.

• Improving your search footprint - It will also help you uncover previously untapped prospects for steering your future content strategy or creating new keyword ideas. You may, however, miss the boat on occasions, such as the progressive change of Content Management Systems into "Experience Platforms," which offer more capability to meet the objectives of today's webmaster or marketer.

The Digital & Accelerated SEO Age's Currency Is Data

By 2025, 175 zettabytes of data are expected to be available. Regrettably, the human brain is incapable of processing, organizing, or evaluating all of that information. As a result, technical engines must assist, and digital marketers must take the lead.

Companies that can leverage data to create more engaging experiences stand to gain a significant competitive advantage. According to a recent survey, 95% of business leaders believe this will be their most crucial development lever in the next three years, so there's a lot on the line! To understand how data is reshaping the SEO and digital marketing aspects, one first need to understand the dire need of customer engagement for a successful business.

Data analysis that is thorough ensures that judgments are both evidence-based and accountable. Long-term use and success will be assured by fully integrating business acumen and analytical talents into decision making, as well as gathering, managing, and analyzing huge amounts of unstructured data.

SEO began with data and has progressed since then. The future of SEO is once again centred on data and the development of intelligent systems, with the debut of real-time SEO in 2019 and Page Experience Updates in 2021. Marketers can organize data using a combination of data sources. As a result, they'll be able to accomplish company goals and stay ahead of the competition through the data and digital transformation process.

The Evolution of SEO is aided by AI and Technology

SEO and digital marketers may now become data analysts without being data scientists thanks to technological breakthroughs, particularly AI and Natural Language Processing. This is necessary for collecting structured insights from your company's big data in order to make more precise predictions about what will happen next based on historical data.

Digital marketers can adapt to new situations, understand important trends, and learn about new topics such as:

• Future trend forecasting and prediction are based on a variety of data sources. • Real-time identification of opportunities and intelligence.

• Digital research that is scalable and uses both historical and real-time data.

• For a range of stakeholders, automated visualizations are used.

• The security and compliance of data have been enhanced.

• Large-scale market and commercial intelligence.

• Consumer behaviour at the most granular level.

SEO and digital marketers can master statistics, data analysis, data visualization, and planning skills.

Without the need for computer programming or software application knowledge, AI, NLP, and machine learning are supporting them in accomplishing this. What digital marketers need to do is combine their communication and analytics skills with stakeholders who are unable to think beyond the box when it comes to advertising.

Data analysis and intelligence provide a competitive advantage. The use of technology will drive the next generation of data analysis technology. As a result, today's SEOs and digital marketers must learn how to make better use of data analytic insights.

Data analysis and science infrastructure will be at the centre of future marketing platforms, it is becoming evident. In the future, marketing will require competence in technology, commercial acumen, and data analysis. Thus it is utmost important to understand how data is reshaping the SEO and digital marketing aspects.

The next generation of SEO will have an impact on all parts of marketing, including video, email, and voice, as well as the performance of digital content. SEO and data science will merge to form a single established field that will drive omnichannel acquisition and data democratization.

Marketers who adopt this new SEO paradigm will have a lot of success in the coming years. Data is reaffirming its position as a new competitive advantage, and if you want to be a part of the future, you must develop as well.

Honey Mehta
Digital Marketing Manager