Digital Marketing

Business Benefits of Choosing Headless CMS Platform

Sep 30, 2020

Harneet Kaur
Digital Marketing Executive

According to HubSpot, content marketing is one of the most vital marketing strategies that is currently being implemented by more than 70% of organizations in the world. Since the basic idea behind all marketing efforts is to build a vibrating online presence and get the best ROI, the organizations depend on an efficient Content Management System (CMS) for handling it all. Since the digitization of the modern world has been rapidly growing, the changes demanded from the traditional CMS are no exceptions.

A modern organization now requires a more scalable and flexible CMS that can manage all the custom user demands. Thus, headless CMS has now marked its dominance among the organizations. The latter are now profoundly looking to present useful information to its client base for building trustful relationships thereby increasing the overall revenue. Presenting the target users with a blog or reviews have been marked as some of the vital approaches of a headless CMS. For the newbies, this article will shed light on several benefits of choosing a headless CMS platform.

What is Headless CMS?

A headless CMS is a Content Management System that allows the user to make changes to it as well as the database without the presence of an integrated presentation layer which is termed as the “head” in general CMS terms. The presence of an integrated presentation layer makes the CMS restricted to a single channel or a platform while the headless CMS can be used by the users across multiple platforms like mobile, tablets and other smart devices. It is an ideal type of CMS preferred by multiple organizations for seamless content management.

Here are some of the benefits of choosing a headless CMS platform:

1. More Flexibility

One of the most preferable advantages of using a headless CMS over a traditional CMS is that the former offers more flexibility. The headless CMS allows the user to integrate their own desired head to their system. Bullying your presentation layer allows the developers to custom select their programming language without having to depend on a single platform altogether or a single development constraint. A headless CMS can allow the developers to fast forward the development processes with a single piece of content that they can reuse.

Developers can further integrate the headless CMS to any existing business platform. Since the platform doesn’t leverage a single code for execution, developers can use it to integrate it with complex third-party systems as well.

2. Omnichannel Selling Support

One of the other relevant benefits of choosing a headless CMS platform is omnichannel selling. Organizations often need to lure customers to their websites by marketing on various channels with different content that offers every user insight into their brand. Since marketing on every channel requires inputting all the information of the brand on every channel separately, it is rather a tedious job for a developer.

Now, with a headless CMS in place, the organizations can generate as well as store all the relevant content in a centralized location that can be further assessed on every platform. The user is allowed to use a headless CMS to facilitate a seamless marketing strategy on every platform from a single centralized hub.

3. Future-Proof

A headless CMS allows the organizations to future-proof their applications. Since the architecture allows decoupling of the presentation layer from the logic layer, the organizations can use the headless CMS for technological innovation on every platform. In addition to this, the use of a headless content management system won’t require the developers to make technical changes to it for running it on every platform separately for rebranding. The developers can make use of the headless CMS for integrating it with the existing business strategies. In simpler words, a headless CMS is simply an API that can be connected with the front end while the content is generated and stored in a format that can be manipulated.

4. Cost-Effective

With the use of a headless CMS, it becomes easy for the developers to create and design new functionalities for the website without having any prior technical knowledge. For instance, if an organization's marketing team want to build a series of mini-landing pages for different services to target a wider audience base, the developers won’t have to create CMS-based templates as they can already make use of the prebuilt templates available with the headless CMS thereby reducing the overall costs. It's always advisable to start building on a smaller level and scale up moving forward.

5. Additional Security

Usually, traditional CMS that has a coupled front end and a back end is targeted to malware and other security attacks. Since the context on a headless CMS is made accessible to the users with the help of an API is only in a read-only format, the probability of security attack is rather negligible. Moreover, the developers can further encapsulate the API with two-three layers of code that will further protect the system from malware or security threats. The headless CMS tool doesn’t display the content as it is free from the database. Thus vulnerability to the attacks is lessened thereby making it one of the most vital benefits of choosing a headless CMS platform

6. Increased Consistency

Since major organizations have shifted to a headless CMS, the fact that the traditional one makes way for major inconsistencies persists. It is one of the major reasons for shifting to the former. Using a different CMS for every platform is bound to create inconsistencies between the front and the back end thereby offering a different user experience at every touchpoint. In addition to this, a headless CMS usually standardizes the backend which further leaves the developers with a flexible front end that can be manipulated according to different requirements. With the content available at a centralized hub, the organization is capable of managing everything seamlessly.

7. Improved Performance

More often a broken web page is responsible for killing the major leads as well as conversions which are some of the major goals of an organization. The organizations are now keener on optimizing their digital performance thereby using a headless CMS which decouples the front end and back end necessarily. Thus, if a back end of a website is down, the website won’t be compromised for leads and conversions as the front end will run seamlessly.

Harneet Kaur
Digital Marketing Executive