Aggregator Business Model, on-demand aggregator, Travel Industry Aggregators, Taxi Booking Aggregators, Lyft and Uber

Aggregator Business Model- A Complete Guide

Mar 08, 2022

Raman Sama

How many of you have questioned how Lyft and Uber were able to amass so much money in a very short amount of time? How many of you have thought about their sales model? The aggregator business model is the one you've been searching for. Aggregator marketplaces appear to be an appropriate platform since they bring together many providers and options from which to choose. Aggregators are a common eCommerce business model in a number of sectors, including nutrition, taxi reservation, cosmetics, and apparel. When considering aggregator marketplaces, culinary aggregators and cab aggregators, such as Ola and Swiggy, are by far the most often used on-demand aggregator organizations.

What Is an Aggregator Business Model, and How Does It Work?

The aggregator business model is basically a network notion that connects a big number of unorganized merchants to a single major site with a unique corporate image. This platform connects providers with their customers but under a particular firm. Merchandising and/or specialty co-ops are often the actual clientele of such aggregator-based organizations. As a consequence of the aggregator business model, these specialist firms can obtain clients for a charge or reward.

Generally, a B2C aggregator does not have its own manufacturing unit; instead, it depends on its power to make a site that allows buyers to compare prices and specifications of rival manufacturers before purchasing after completing comprehensive research. The Aggregator Business Model is built on the foundation of trust. For instance, if you're a provider, an aggregator will negotiate an agreement with you and offer your services to their customers under their identity. It is referred to as a network marketing scheme. Each of the services provided by the aggregator has its own network since the aggregator is a business. The services are standardized and structured, despite numerous providers providing them.

Type Of Aggregators

Search Aggregator:

Google is among the most widely used search aggregators. Google collects content from various industries and then utilizes it to provide relevant information to users and visitors. From travel arrangements to weather forecasts, Google crawls the internet and then commercializes it by charging businesses to be on the first page of results.

Travel Industry Aggregators:

Aggregators in the Tourism Industry: A tourism aggregator is a service or application that analyses many web pages for savings and summarizes the output in one place. For instance, if you wished to locate a cheap flight from Australia to Seattle, you could sit down and look at a lot of airline companies, which would take ages. You could also use a tool like Tripadvisor to look for thousands of flights in one go.

Taxi Booking Aggregators:

Taxi aggregators are an emerging market sector in which the proprietors or brands do not own their taxis and rely on their partners to arrange taxi drivers. The cash spent in building the cab aggregators' App, IT network of support, and the infrastructure necessary for this operation is their intellectual property.

Benefits of an Aggregator Business Model For Your Company

We've put up a list of some of the benefits of using an aggregator marketing strategy:

Define your Target Audience

Trust – Item feedbacks are part of the feedback mechanism used by aggregators. Furthermore, to retain their corporate image, aggregators pick goods or services suppliers after considerable investigation. This contributes to the Aggregator business model's legitimacy, making it an ideal choice among customers and advertisers.

Easy Access –Nobody wants to waste time figuring out how to utilize complicated smartphone apps. It will take a great deal of time and effort. Comparing prices, based on reviews, discussing who really is the finest, and then using that service all appear to be a time-consuming procedure. When a customer chooses an aggregator system, they conserve time and effort since everything is already prepared for consumers. The scheduling apps are easy to use and eliminate the need for users to approach each provider individually.

Time-Saving – Aggregator apps, for instance, are incredibly convenient as well as time-saving: If you're on holiday and need to make a reservation, go to one of the aggregator sites, check rates, and pick the least expensive hotel with the best amenities. You have a carefree existence. The services offered here are quick and effective. You won't be waiting long to take a taxi; simply use any application to reserve one, and the car will come to your doorstep.

How Does An Aggregator Business Model Work?

To commence, the aggregator firm creates a network of partnerships via which it may acquire information. The aggregator and the collaborator negotiate on terms (commission charges) before putting in place mechanisms (for instance, information sharing). Due to the aggregator's strong advertising and marketing approach, the aggregator contacts the suppliers or service providers and provides a collaboration plan that helps them expand their revenues.

The aggregator then uses numerous marketing methods to entice the consumer after this (making an offer). Users use aggregators because they provide simple accessibility, and they use the aggregator to get the offerings.

The aggregator boosts the sales of the resource supplier's goods, whereby the aggregator receives a fee.

Now that you understand how aggregator business models function, you may be wondering what the distinction is between a global market and an aggregator business model. Continue reading this post to learn more about it.

Marketplace vs Aggregator Business Model

The marketplace business model entails an application that sells a variety of products from a variety of suppliers and enables sellers to advertise their enterprises on a single broad network. The marketplace idea serves as a link between sellers and buyers on a unified platform, and it does not control any of the products. Amazon, Flipkart, eBay, and other such sites are examples.

On the other hand, the aggregator business model is a networking idea that brings several comparable unorganized service providers into a single massive portal under a unified brand identity. This system connects service providers and customers as well, but it does so under one brand. Uber and Ola are examples of taxi aggregators and bus aggregators.

These two technologies share a lot of similarities, yet they serve clients in very different ways.

Let's look at the distinctions between the business and aggregator business models in greater detail:

Brand Name:

According to the aggregator business model, you probably already know that they offer service providers' offerings under their own brand. In contrast, they simply link these suppliers with clients in the marketplace business model.

Partnership model:

When it comes to the marketplace business model, the administrator does not own any aspect of the same and generates money only by creating a forum for these merchants in exchange for a fee. Suppliers are accountable for their commodities under this business model. On the other hand, service providers are not workers of the firm in the aggregator business model, and they have total control over whether or not to approve or disapprove a service request. Swiggy is an instance of a restaurant-linking aggregator company.

High Quality:

The marketplace approach allows several merchants to sell different things to different buyers. As a result, quality will ebb and flow. Because several vendors sell comparable things, the quality of the products may differ.

However, the brand image identifies with the aggregator business model, and the aggregator focuses on providing quality standards. Consequently, service providers must give outstanding service to customers while following the contract's terms and conditions.
Although the aggregator and marketplace economic models are different, they connect merchants and buyers on the same platform. In both the marketplace and aggregator business models, customer experience is nearly the same and outstanding.


Aggregator enterprises are on the rise as a result of changing client behavior. You must employ cutting-edge technology to outsmart your competition in the aggregator sector. It's a jog that will have you gasping for air while also warming your spirits. If you contact the correct aggregator app developer, you can receive the finest outcomes. A low-cost aggregator business strategy might enable your dream firm to compete with established organizations such as Uber. Choosing an aggregator that suits the features and functionality you need will set you apart from the competition.

Raman Sama